Bluebox advises on the sale of Purple Mustard

Bluebox Corporate Finance is delighted to announce the sale of Purple Mustard, the UK’s largest fully vertical manufacturer of dye sublimated point of sale, advertising and promotional products, to US corporate Mountville Mills Inc, the largest producer of rubber-backed floor mats in the world. Pricing and other deal terms have not been disclosed.

Operating out of their 30,000ft² custom-built factory in South Wales, Purple Mustard specialise in providing bespoke solutions for their customers’ campaigns and manufacture a variety of bestselling promotional products (including rubber bar mats as pictured) with vibrant and photographic quality imagery.

The acquisition by Mountville will enable Purple Mustard to accelerate their growth plans through leveraging the combined marketing capabilities, expanded product range and manufacturing efficiencies, whilst retaining Purple Mustard’s culture, ethos and environmental conscientiousness.

Richard Millward, Co-Founder of Purple Mustard, said:

“We were delighted with the services that Bluebox offered us. Bluebox’s attention to detail through their Blue Diamond Programme ensured that we were well prepared for when the business was taken to market and that the sale process itself was managed expertly.

We challenged Bluebox with finding the right strategic buyer and thereafter negotiating a deal that met our requirements. In helping initially to identify and to secure the deal with Mountville Mills they accomplished just that. Communication throughout was excellent and professional, managing each stage of the process. I would have no hesitation in recommending Bluebox to any corporate shareholder or private business owner looking to divest their business.”

Jonathan Rich, Director at Bluebox, added:

“Having worked with Purple Mustard since 2015 on our pre-sale planning programme, Blue Diamond, we are delighted to have successfully delivered a great deal for the shareholders. This transaction once again demonstrates our ability to access overseas strategic investors and we believe that, in Mountville, we have found an excellent partner for the business.

We are confident that Purple Mustard will continue to grow and be successful as part of Mountville, and we wish Richard, Andrew and the rest of the team every success with their exciting future under new ownership.”


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