Bluebox advises on the sale of Movement Strategies

Bluebox Corporate Finance is delighted to announce the sale of Movement Strategies, the global leader in crowd movement consultancy which has an enviable client base including Tottenham Hotspur Football Club and the Glastonbury Festival, to Australian corporate GHD, one of the world’s leading professional services companies. As part of the deal, the existing shareholders will continue with the business under new ownership. Pricing and other deal terms have not been disclosed.

Movement Strategies has consulted for a plethora of high-profile sites and events, including the new Tottenham Hotspur Football Stadium, the Grand Mosque at Mecca, Dubai Metro, Glastonbury Festival and The Championships at Wimbledon.  They are also a trusted and expert partner for large data owners such as Telefonica and Cisco, providing analytical expertise in location and movement data to  help owners address their clients’ commercial objectives and monetise their data.

Leveraging its expertise in the digitisation of movement, Movement Strategies has now created a platform to intelligently aggregate a variety of Big Data sources to deliver commercial insights. With the support of GHD, it is now well-positioned to develop this new division, whilst continuing to grow its consultancy practice.


Simon Ancliffe, Chairman, Movement Strategies, commented:

“A very big thank you to Bluebox for helping us navigate the sale process. They assisted all the way from setting up the process, finding the right partner in GHD, guiding and strongly supporting us during negotiations, and helping us over the last hurdles to closing the deal. We now look forward to the next stage in our development with GHD. Many thanks to the team.”


Jonathan Rich, who led the transaction for Bluebox added:

“It was a pleasure working with Simon and his team and we are truly delighted to have been able to deliver against the objectives set at the outset. Our primary objective was to identify a strategic partner who could not only help to grow the existing Movement Strategies business but could also support the growth of the nascent Movement Insights division. With their experience and global presence, we believe we have found the perfect partner in GHD. We wish Simon and GHD every success in this new chapter for the business.”

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