Bluebox advise on the sale of Base Childrenswear

Bluebox Corporate Finance is delighted to announce the sale of Base Childrenswear, one of the UK’s leading retailers of up-market ‘designer’ childrenswear, to JD Sports. Pricing and other deal terms are not being disclosed.

Founded over 20 years ago, Base is now seen as the “go to” retailer of choice for fashion conscious boys and girls up to the age of 16. With an established retail footprint of stores across South East England, as well as a fast-growing e-commerce platform, Base sells an enviable range of over 70 internationally recognised brands including Gucci, Moncler, Dolce & Gabbana, Young Versace and Stone Island.

Marc Granditer, owner and CEO of Base commented:

“From the early stages of planning our exit and right through the transaction, Bluebox provided ongoing and invaluable support to the shareholders. Their knowledge of private company M&A was seriously impressive and the service offered was outstanding. I would have no hesitation in recommending their services to anyone who is contemplating a sale in the coming year. Many thanks to the team.”

Paul Herman, Director at Bluebox who led the deal, added:

“I am delighted that we were able to assist Marc in executing the sale of his business and, at the same time, finding a home that provides an excellent environment for the Base business to flourish. Base is bucking the retail ‘doom and gloom’ story and enjoys a truly unique position in its market. JD’s scale, resources and operational infrastructure provide an enviable home in which the Base business can continue to thrive.”


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