Meet Vicky Kalema: Bluebox’s New Marketing and Business Development Coordinator

Tuesday, 29 September 2026

We’re delighted to introduce Vicky Kalema, who recently joined Bluebox as our Marketing and Business Development Coordinator. With a background in marketing and experience across social media, growth and commercial marketing, Vicky brings fresh energy and a sharp eye for content to the team.

In this interview, we speak with Vicky about what drew her to corporate finance straight out of university, what has surprised her about working alongside dealmakers, and what she thinks good B2B marketing actually looks like. She also shares a little insight into life outside of work.

You joined Bluebox straight out of university. What made a corporate finance firm the right place to start?

Whilst being a Marketing and Management student from Queen Mary University of London. I gained experience across social media, growth and commercial marketing through internships and volunteer roles, and while doing so it confirmed marketing was the career I wanted to pursue. Having the chance to try different sides of it early on was useful, because it helped me work out what I enjoyed most and where I wanted to develop.

I was drawn to Bluebox because it gave me the chance to build on that experience while learning about a completely new industry. A lot of graduate marketing roles are quite narrow, and I liked that Bluebox would let me work across social media, email, the website and events rather than just one channel. Corporate finance was completely new to me, which felt daunting at first, but that was a big part of the appeal. You learn much faster when everything around you is unfamiliar.

What has surprised you most about working alongside dealmakers?

Probably how much happens behind the scenes of a deal. Before joining, I think I assumed a transaction was mostly about finding a buyer and agreeing a price. In reality there’s so much strategy and preparation involved, often long before a business ever goes to market.

I’ve really enjoyed getting to see that side of businesses. You get an insight into how companies actually work, what makes one attractive to a buyer and what a shareholder is trying to achieve beyond just the number. It’s given me a much better understanding of what I’m writing about, which makes the marketing side of my job easier too.

How do you think a firm like Bluebox stands out in a crowded corporate finance market?

I believe it’s the personal approach. Everyone here really takes the time to understand the business and what the client wants to achieve, and that comes across in how the team talks about the companies they work with.

It makes the whole process feel much more personal, which matters when you’re dealing with something as significant as someone selling a business they may have spent decades building. From a marketing point of view it’s also a much easier story to tell, because I’m writing about something I can see happening rather than trying to manufacture a message.

What makes a deal announcement worth reading?

For me it’s the ones that tell you why the deal happened, not just that it did. Plenty of announcements list the parties and the advisers and leave it there, which tells the reader almost nothing.

The better ones give you a sense of the business, what the buyer saw in it and what it means for the people involved. There’s usually a genuinely interesting story behind a transaction, and it’s a shame when that gets lost in formal language.

What do you think makes good B2B marketing?

I think it’s about finding the right balance between being professional and still being engaging. There’s a tendency in B2B to assume that formal means credible, and I don’t think that’s true.

You’re speaking to businesses, but there are still real people behind them, so the content needs to feel relevant, clear and human. The audience we’re talking to are business owners who are often making one of the biggest decisions of their lives, so the tone has to respect that without being stiff. Getting that balance right is the part I find most interesting.

Rapid fire

  • Handwritten to-do list or an app?

Handwritten to-do list, every time.

  • LinkedIn or Instagram?

LinkedIn, obviously.

  • Dream city for a Bluebox office?

New York. I think that would be pretty cool.

  • Go-to lunch spot in Marylebone?

I’d probably say YouMeSushi.

  • What did you want to be when you were ten?

A dancer! I was completely set on it. Marketing was not on my radar at all back then.

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